A video codec, exemplified by Mobiclip, succinctly embodies the fusion of “coding” and “decoding,” encapsulating a series of mathematical computations. Its primary objectives include compressing videos from their original sizes into more compact formats and subsequently decompressing them to restore their initial integrity.

Uncompressed video source files typically entail considerable sizes, posing challenges in management. Hence, compression serves as a vital mechanism for enhancing the efficiency of video storage and transmission. However, compression invariably introduces quality loss, directly proportional to the extent of compression applied. Altering parameters like frame rate, such as reducing it from 24fps to 12fps, may yield enhanced compression but at the expense of smoother video playback.

The compression and decompression processes are intricately intertwined with several variables, notably the video’s resolution and frame rate. These operations necessitate intensive computational endeavors, entailing numerous calculations executed on vast amounts of data per second.

What sets Mobiclip apart lies in its capability to deliver exceptional compression rates while demanding only rudimentary hardware for decoding purposes. In comparison to contemporary codecs, Mobiclip boasts significantly reduced CPU cycles for decoding, irrespective of the video’s quality, frame rate, or size.


This feat is accomplished through the deployment of an entirely novel and innovative mathematical algorithm for video encoding, a departure from conventional methods employed by other codecs. Notably, the Mobiclip algorithm enjoys worldwide patent protection.

On mobile platforms, Mobiclip extends the duration of battery life during video playback, thereby substantially augmenting user satisfaction. Similarly, on high-definition displays, Mobiclip optimizes the balance between reduced video file sizes and efficient playback on modest hardware configurations.

In terms of performance benchmarks, Mobiclip demonstrates remarkable prowess, capable of decoding 24fps videos sans graphics acceleration across various platforms:

  • QVGA: ARM9 at 200Mhz
  • PAL/NTSC (D1): Analog Device Blackfin at 500Mhz
  • HDTV 1080p: Intel Celeron-M at 700Mhz

For instance, on the Nokia N70, Mobiclip enables seamless fullscreen viewing of DVD-like videos for over 6 hours on a single battery charge.

Mobiclip’s value proposition extends beyond mere technological innovation. Its lower decoding complexity translates into tangible benefits such as prolonged battery life, reduced hardware requirements, and an enhanced viewing experience for end-users. Moreover, it unlocks novel business opportunities, particularly within the realm of mobile devices, encompassing ventures like Mobile Cinema, Video Ringtones, Mobile Advertisement, and Low-cost digital signage panels.

Regarding licensing, Mobiclip encompasses both audio and video components, operating independently of established standards like MPEG, WMV, MP3, AAC, etc. Typically, licensing is mandated for both the encoder and decoder components, alongside the delivery of content in the Mobiclip format. For further elucidation on licensing matters, interested parties are encouraged to reach out for additional details.